These are just a few dilemmas marketing professionals are facing, and digital marketing executives, especially. If the digital revolution provides consumers with practically unlimited choices, how do you distinguish your product from the rest? How do you attract new consumers? How do you keep the old ones? Is brand loyalty viable in a hyper-saturated market? On the one hand, the internet has created an unprecedented platform for product visibility, but engagement is increasingly difficult. Marketing, perhaps more than any other industry, has been upended by digital.
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